Currently booking February projects

Faster to Launch.
Engineered for Impact.

Custom internal tools — dashboards, workflows, admin panels — built in weeks, not months. One senior engineer, AI-powered workflow, full attention.

Let's connect

Drop your info and we'll reach out to chat.

Your information is secure. No spam, ever.

I'll email you within 24 hours to schedule a call.

  • Fixed scope, fixed price
  • AI-powered speed, human quality
  • Milestone-based billing
What I Build

Tools That Work Like You Do

Every engagement is scoped to your workflow. No bloated features. No enterprise complexity. Just software that solves the problem.

Operations Dashboards

See everything in one place

Real-time visibility into your business. Pull data from the tools you already use into a dashboard your team will actually check.

Examples: Order tracking, inventory status, team workload, KPI dashboards

Starting at $18K

Workflow Automation

Kill the manual work

Replace the repetitive tasks eating your team's time. Approvals, routing, notifications, data entry — automated and reliable.

Examples: Approval workflows, intake forms, automated reporting, task routing

Starting at $15K

Custom Admin Panels

Manage your data your way

Stop digging through databases or begging engineering for reports. Get an admin tool built for your team's actual needs.

Examples: Customer management, order admin, content management, internal CRMs

Starting at $22K

Who This Is For

Built for Growing Teams

You've outgrown spreadsheets but aren't ready for enterprise software. You need something that fits.

Ops-Heavy Startups

You've outgrown the scrappy tools but aren't ready for enterprise software. You need something custom that won't break the bank.

E-commerce & Logistics

Orders, inventory, fulfillment — you need visibility and automation, not another SaaS subscription that almost fits.

Service Businesses

Agencies, consultants, contractors — you're great at what you do, but your back-office is held together with spreadsheets.

How It Works

From Idea to Launch

A clear, collaborative process. You stay in the loop without getting buried in details.

  1. Step 01: Discovery Call

    30 minutes. Tell me what's broken, I'll tell you if I can help — and give you a rough sense of timeline and investment.

  2. Step 02: Proposal

    A clear scope document: exactly what gets built, when it's delivered, and what it costs. Fixed price. No hourly surprises.

  3. Step 03: Build

    Fast iteration cycles with feedback early and often. You see progress quickly and can steer as we go. If it's not heading the right direction, we course-correct or part ways.

  4. Step 04: Launch & Handoff

    Your tool goes live. You get full ownership, documentation, and 30 days of support to make sure everything runs smooth.

About

One Engineer. Full Attention.

Design-First Thinking

Architecture background = I design for how your team actually works, not how software "should" work.

Business-Minded

Financial advisory taught me to think in ROI. Your tool should pay for itself.

Clear Communication

Coaching taught me clear expectations and real partnership. No jargon, no disappearing acts.

Peter Pine

Founder & Lead Engineer • 10+ Years Experience

I've spent a decade as a Lead Senior Software Engineer building internal tools and user-facing products at startups and enterprises. I started Point Labs because I kept seeing the same problem: teams stuck with broken processes because custom software was too slow and too expensive to build.

My path wasn't traditional. Architecture taught me design thinking. Financial advisory taught me to think in ROI. Tennis coaching taught me clear communication and how to bring out the best in people I work with.

Point Labs is new. I'm not. I've been building tools like this for a decade — just not under my own name.

I use agentic engineering to deliver in weeks what used to take months. The AI accelerates the build — I own the architecture and ensure it's built right.

Get Started

Ready to Fix the Process?

Book a 30-minute call. Tell me what's broken, I'll tell you if I can help — and what it would take to fix it.

Typically respond within 24 hours